RoleView™ Research
Making Leaders Successful Every Day

Get the insight and expert analysis you need, quickly and easily. Forrester's RoleView Research guides you and your colleagues as you collaborate and act on strong, carefully conceived initiatives across IT, marketing, and business units — to drive change and gain a competitive advantage. Our research is backed by unparalleled customer service and a unique money-back guarantee.

Client-Driven Research

A majority of Forrester's research is determined directly by the issues our clients currently face — learned through client interactions. These include Inquiry interactions between clients and Forrester expert analysts, teleconferences, and surveys that reveal the concerns of technology users.

With RoleView, Forrester Delivers:

• Relevant written research into changing markets, industries, and customer behavior with easy-to-navigate documents.
• Deep IT and broad business insight from expert Forrester analysts.
• Bold ideas about your most challenging issues — backed by unparalleled objectivity and rigorous methodologies.
• Technology guidance on how to use the evolving marketing toolkit to connect with clients and prospects.
• Pragmatic, independent advice that anticipates the future.
• Best practices — for winning in a world where technology changes the rules.
• The Forrester Wave™ — in-depth evaluations of vendors and services.
• Practical tools — spreadsheets, PowerPoints, benchmarks, forecasts — that allow you to tailor Forrester frameworks to your needs.

RoleView Research Coverage

Information Technology Roles: Application Development & Program   Management Professional Business Process & Applications Professional CIO Enterprise Architecture Professional Information & Knowledge   Management Professional IT Infrastructure & Operations Professional Security & Risk Professional Sourcing & Vendor Management Professional

Marketing And Strategy Roles: Consumer Market Research Professional Consumer Product Strategy Professional Customer Experience Professional Direct Marketing Professional eBusiness & Channel Strategy Professional Interactive Marketing Professional Marketing Leadership Professional

Technology Industry Roles: Analyst Relations Professional B2B Market Research Professional Technology Product Management &   Marketing Professional Vendor Strategy Professional

Forrester allows you to select the role that is most relevant to you but does not put any barriers between you and any of our RoleView Research.

A Rigorous Methodology That Helps You Understand Your Customers, Competitors, And Your Industry

RoleView research methodologies enable our expert analysts to come to the table fully prepared with highly relevant knowledge and insight. This translates into faster, more cost-efficient results for you.

Consumer Technographics®

• 225,000 completed consumer surveys conducted offline with households in the US and Canada.
• 43,000 consumers interviewed each year by mail, phone, and online surveys in Europe.
• 12,000 surveys fielded in Asia Pacific.

Business Data Services

• 13,700 completed business-user surveys from business and IT executives at small and medium-sized businesses (SMBs) and large North American, European, and Asia Pacific companies.

Business Strategies

• 30,000 in-depth interviews or ongoing conversations with business, marketing, and IT professionals, as well as technology providers, institutional investors, and other key influencers.

Technology Investments

• In 2007, Forrester will provide clients with more than 65 Forrester Wave™ evaluations: objective evaluations using 50 to 200 criteria to evaluate competing products, services, and suppliers, combined into a clear presentation of the findings.

Topics and Industries Covered By RoleView

Brand Strategy Brand Tactics Consumer Electronics Consumer Products Customer Insight Emerging Marketing Channels Energy & Utilities Financial Services

Government Healthcare & Life Services High-Tech Industry Insight Manufacturing Marketing Planning Logistics   Media & Entertainment Mobile Services

Professional Services Relationship Marketing Retail Telecommunications Television Advertising Transportation & Logistics Travel

Contact us to find out more about how our client-focused RoleView Research can help you in your job »