A Global Look At Consumers' Social Computing Behavior

Air Date: Monday, November 19, 2007

Cost: $250

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Presented By:

Who should attend: Consumer Market Research professionals and Interactive Marketing professionals

Description:

This session will present and analyze Forrester's Consumer Technographics® survey data from 14 countries on consumers' Social Computing activities and its lessons for marketing professionals. We will introduce our global analysis of "Social Technographics" — how consumers segment based on their adoption and use of Social Computing activities like blogging, social networking, and social media.

Key Takeaways

• How do 14 countries in North America, Europe, and Asia vary in consumer adoption and use of social networking and social media?
• How do consumers segment by their Social Computing behaviors?
• What lessons does a segmentation based on Social Computing behaviors hold for marketing professionals?

(Technographics is the largest and longest-running survey in the world on how consumers adopt, use, and are affected by technology and on the impact of consumner technology on markets. We field 30 surveys in 14 countries in North America, Europe, and Asia Pacific with more than 225,000 annual survey responses.)

Agenda

• Technographics uncovers global consumers tech habits
• Plugging in around the globe
• Social Computing is succeeding at becoming a global language

Related Research:

Social Technographics®

by Charlene Li, April 19, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.