Forrester Research

Analyst's Photo	Name and Title	Contact information
	William Band Vice President, Principal Analyst

Research Coverage

Marketing & Advertising, Customer Relationship Management Applications, Customer Experience Management, Strategy Execution & Measurement, IT Organization, Stakeholder Alignment, Healthcare & Life Sciences, IT Management, Packaged Applications, Enterprise CRM, CRM Architecture, High-Tech, Pharmaceuticals & Biotechnology, Customer Experience, Organizational Design & Change Management, Customer Relationship Management, CRM Strategy & Deployment, CRM Consulting & Professional Services, Midmarket CRM, Customer & Channel Management, Strategy Frameworks & Models, Brand Strategy, Business Strategy For Customer Experience, Social Computing & Web 2.0, Pharmaceutical CRM

Research Focus

Bill serves Business Process & Applications professionals. He is a leading expert on customer relationship management topics, having helped organizations define customer-driven strategies to achieve distinction in the marketplace for his entire career.
His research focuses on helping organizations establish and validate CRM strategies, prioritize and focus CRM projects, build executive consensus, facilitate CRM vendor selection, and plan for project success. Bill is the author of two books on customer-driven business strategies. He was named one of CRM Magazine's 2007 Influential Leaders, which recognizes the foremost thinkers, visionaries, and achievers in the industry.

Previous Work Experience

Bill has extensive industry experience, with over 20 years of leadership in several management consulting and systems integration firms. He was a managing director of CRM strategy with BearingPoint. Earlier in his career, he was a partner with both Accenture and Coopers & Lybrand Consulting.
He is also the author of two books: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy and Touchstones: Ten New Ideas Revolutionizing Business. Bill was named one of CRM Magazine's 2007 Influential Leaders, which recognizes the foremost thinkers, visionaries, and achievers in the industry.
An accomplished public speaker, Bill also has delivered speeches at many events, including Forrester's Consumer Forum, Marketing Forum, and IT Forum.