Vidya L. DregoSenior Analyst
Cross-Channel Design Strategies, Expert Reviews, Customer Experience Management, Mobile Web, Multichannel Customer Experience, Web Site Design, Personas, Business Strategy For Customer Experience, Web Design Agencies, Channel Design Strategies, Design & Usability Processes, Customer Experience, Scenario Design
Vidya serves Customer Experience professionals. Her research focuses on interactive agency strategy and design capabilities. She also helps companies improve their design and usability processes by mastering tools like personas and techniques like heuristic evaluations. This, in turn, helps them improve the experience and profitability both in and across customer facing channels.
Vidya comes to Forrester with design and strategy experience from the technology industry. Most recently, she was a user-interface designer with the award-winning customer innovation and design team at Symbol Technologies. In that role, she led the design of the mobility platform that allows Symbol customers to manage their fleet of mobile devices. Prior to Symbol, Vidya was in the office of the CTO at Critical Path, where she helped shape new product strategy for the mobile application provider.Vidya's work has ranged from user research to interaction and user interface design. She has published work in the 2004 BT Technical Journal as well as the ACM conference for User Interface Software Technology (UIST).
Vidya holds a master's degree in media arts and sciences from the Massachusetts Institute of Technology, Media Lab where she received an Intel Fellowship to research and design mobile applications for an internal technology team. She also holds a bachelor's degree in symbolic systems with a concentration in human-computer interaction from Stanford University.
UI13: User Experience Misconceptions Debunked November 19, 2008 BookmarkPDF
How To Get The Most From Design Personas October 14, 2008 BookmarkPDF
Case Study: Iron Mountain Uses Personas For Marketing Success September 12, 2008 BookmarkPDF
Department Stores' Cross-Channel Experience, 2008 August 07, 2008 BookmarkPDF
Airlines' Cross-Channel Experience, 2008 July 17, 2008 BookmarkPDF
The Forrester Wave: Interactive Marketing Agencies Web Design Capabilities, Q2 2009 April 2009 Receive an alert when this document is published: email RSS
Where To Find Help With Web Design Projects February 2009 Receive an alert when this document is published: email RSS
Best Agency Web Sites May 2009 Receive an alert when this document is published: email RSS
Where To Get Help With User Research Projects August 2009 Receive an alert when this document is published: email RSS
Interface Usability Design Guide November 2009 Receive an alert when this document is published: email RSS
