Jonathan BrowneSenior Analyst
Marketing & Advertising, Cross-Channel Design Strategies, Expert Reviews, Customer Experience Management, Travel, Consumer Online Activities , Email Marketing & RSS, Enterprise Collaboration, Consumers By Geography, Financial Services, Consumer Media & Entertainment, Marketing Service Providers, Usability Testing, Financial Services Web Site Rankings, Email Customer Service, eBusiness/eCommerce, Design & Usability Processes, Customer Experience, Brand & Product Web Sites, Advertising Agencies, Financial Services Customer Experience, Consumer Technology Adoption, ROI Of Customer Experience, The Mobile Channel, Phone Self-Service, Automotive Customer Experience, Media Customer Experience, Interactive Marketing, Consumer Portals & Search, Media & Entertainment, Consumer Mobile Activities , Consumers in Asia-Pacific, Social Marketing, Information & Knowledge Management, Web Site Design, Personas, Enterprise Web 2.0, Web Design Agencies, Social Computing & Web 2.0, Travel Customer Experience, Best Of the Web, Consumer Travel, Consumer Mobile Devices, Channel Design Strategies, Scenario Design, Automotive
Based in Tokyo, Jonathan serves Customer Experience professionals. He works with them to compare and contrast consumer and business technology trends in Japan with those in North America and Europe. He examines the best practices of companies creating groundbreaking customer experiences via online channels, including the mobile Web and new Social Computing channels.
Prior to this role, Jonathan was a country sales manager for Forrester Research in Japan, working with major Japanese technology and media companies. Jonathan helped launch Forrester's Japan office in 2000. Before joining Forrester, he worked in business development roles for TDK Electronics (UK) and for a trading company in Japan, exporting components to global manufacturers in the computer industry. He has lived in Japan for 12 years and is fluent in Japanese.Jonathan is a founding member of Japan's Persona Consortium, a nonprofit organization that researches the use of personas in the Japanese market. He has delivered presentations on personas and customer experience in Tokyo and Osaka. In November 2006, he delivered a keynote address on the future of Social Computing at the 2006 "Business Blog & SNS World" forum in Tokyo.
Jonathan graduated from Cambridge University with a degree in Japanese studies.
How Nico Nico Douga Energizes Its Community To Create Appealing Video Experiences October 30, 2008 BookmarkPDF
Design Persona Best Practices From Japan September 16, 2008 (Rating: 10) BookmarkPDF
Thirteen Obstacles To Persona Success August 29, 2008 (Rating: 10) BookmarkPDF
Japan's Mobile Social Networks Need Some Usability Tweaks August 07, 2008 BookmarkPDF
Japan's Social Networks Need Usability Improvements August 05, 2008 BookmarkPDF
Japanese
